ADRIANA ESSENFELD

Strategic Business Leader | Customer-Centric Growth | Sales & Marketing
Miami, FL | adrianaessenfeld@gmail.com |
+1 305-766-6778

Wholesale Director – Coolibar
05/2023 – Present | World leader in sun protective apparel | www.coolibar.com                                                                                 

Innovative and results-driven Director of Wholesale with a passion for optimization, digital transformation, and customer-centric strategies. Proven track record of driving revenue growth, operational efficiency, and market expansion through data-driven decision-making and strong leadership.

  • Increased wholesale revenue by 40% YoY, reaching $6.2M in total sales.

  • Led high-profile engagements with GMA and QVC, securing $700K+ in sales, and played a key role in the Miami Open opportunity.

  • Expanded into five new regions (Mid-Atlantic, NE, N. Pacific, Mountain, TOLA) by growing the sales team from 3 to 14 reps.

  • Improved retailers sell-through rates from 40% to 60% by optimizing assortments, sales staff training, and merchandising.

  • Boosted AOV from $1,200 to $3,500, by enabling a digital B2B solution, while also reducing order processing time by 95%.

  • Added 68 partners, including Marriott, Baha Mar, Hilton, Omni Hotels, Outdoor Equipped, Reeds, and Boy Scouts of America.

  • Implemented a customer service model, reducing unresolved account issues by 40%.

  • Secured Coolibar's acceptance into Grassroots (GOA) and participated at SURF Expo, OR and PGA, yielding a 5X ROI.

  • Reduced samples from 10,000 to under 1,000 by spearheading 3D Rendering, resulting in $350K+ in cost savings.

 

Founder and CEO - Milk Media
08/2017 – 05/2023 | CPG marketing firm focused on beauty, food, and apparel brands

Founded and led a marketing agency, driving growth for 38 international clients, including Le Club Swimwear, Fiber Gourmet, Cumbe Spirits, CollaChews, and Poggesi.

  •  Achieved first-year profitability with 35% YoY growth, generating $300M+ in revenue for clients.

  •  Built a 90% client retention rate through strategic account management.

  •  Led a global team of 50+ marketing experts across branding, content, SEO, and digital advertising.

  •  Delivered marketing consulting to 60+ companies and mentored emerging marketing talent.

 

Co-Owner and CGO - Brightstar Care (Miami)
03/2013 – 08/2017 | Award-winning home care brand with 400+ locations | www.brightstarcare.com

  • Established and scaled the Miami territory, securing a $1.5M sale in 2017.

  • Built a robust sales pipeline, generating $200K+ in monthly revenue.

  • Secured 150+ ongoing private-duty home care clients.

  • Developed key partnerships, bringing in ~50 monthly qualified referrals.

  • Implemented a robust CRM, increasing close rates by 30%.

 

Strategic Partnerships and Events Director – TECHO
04/2014 – 04/2015 | Largest Latin American non-profit for housing solutions | www.techo.org

  • Raised $755K for development projects through fundraising events in NYC & Miami.

  • Managed 270 donations from 67 sponsors, including hotel chains, tennis pros, international wineries, apparel brands and airlines.

  • Led PR initiatives with Associated Press, securing celebrity and donor engagement.

 

 Education & Certifications

Chief Marketing Officer Executive Program, Columbia University, 03/2023 - 05/2024

Bachelors in International Relations & Economics, Florida International University, 08/2010 - 01/2013

Bachelors in Marketing and Communications, Universidad Monteávila of Venezuela, 08/2008 - 06/2010